Title Case Summary

The video was about Jessica Hische and Erick Marinovich and their studio, “Title Case,” which is in San Francisco. They are both are typographic artists, who specialize in custom lettering. Their studio is custom built to best suit their needs. Jessica has a desk specifically made with sketchbook holders, while Eric’s desk includes a roll of tracing paper. The shop is an extension of their homes, creating this comfortable work environment, which is an extension of their life at home. They take part in certain traditions, such as changing into their moccasins when arriving to the studio. Even though they are very similar, their creative process differs from one another. Jessica sketches examples in her sketchbook, while Erick writes his examples on tracing paper. They both are passionate about typography and the details/excitement in every character, letter, and word. They explained some of their work, the banners and the book covers, along with some of their workshops and how they run them. After watching the video, I felt that their work with the studio was very interesting and inspiring.

Scale

Objects: Man riding elephant, sun, and building.

Sean Adam's Interview Recap

One of the main things I learned from Sean Adam's interview was what the AIGA was. According to Sean, it is the largest communications design organization in the world, with 25,000 members and 66 chapters across the United States. The organization was founded in 1914, in order to "celebrate and safeguard excellence in graphic design." I also learned that the AIGA have their own archive of graphic work. This collection consist of work made for AIGA through their 100 years of existence. Another interesting thing I learned from the video was Sean's view on a portfolio. I am currently trying to set up my portfolio, and enjoyed the fact that he touched upon it in the interview. Typography is a really important part of the portfolio, along with presentation. The portfolio is a very significant item employers look at when hiring a new designer. They are looking for specific items that portray what type of designer you are. All in all it was a very informative video that gave us insight into the professional graphic design world.

Rhythm Balance

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Points, Planes, and Lines

100 Iterations: Water