Title Case Summary

The video was about Jessica Hische and Erick Marinovich and their studio, “Title Case,” which is in San Francisco. They are both are typographic artists, who specialize in custom lettering. Their studio is custom built to best suit their needs. Jessica has a desk specifically made with sketchbook holders, while Eric’s desk includes a roll of tracing paper. The shop is an extension of their homes, creating this comfortable work environment, which is an extension of their life at home. They take part in certain traditions, such as changing into their moccasins when arriving to the studio. Even though they are very similar, their creative process differs from one another. Jessica sketches examples in her sketchbook, while Erick writes his examples on tracing paper. They both are passionate about typography and the details/excitement in every character, letter, and word. They explained some of their work, the banners and the book covers, along with some of their workshops and how they run them. After watching the video, I felt that their work with the studio was very interesting and inspiring.