Creative Inspirations: Kit Hinrichs

In this video, Kit Hinrichs talks about his history with design, along with explaining how important it is to make things clear and understandable as designers. He attended Art Center in Los Angeles, California. During his time in Los Angeles, he met a lot of different people and learned a lot about design and design styles. He later joined the Marine corps, followed by Hinrichs moving to New York. After New York, he moved to San Francisco, where he established Hinrichs Design Associates. He later became a partner with one of the most influential design firms in the US, Pentagram. He finally left Pentagram and established his own studio, Studio Hinrichs in San Francisco. Hinrichs’ career is really caught my eye because it shows his work ethics, even at 68 years old. I also found it interesting how he is a collector, collecting numerous items from figures to flags. All in all, this video really showed me how the love for design can go a long way. One should do design because it is something they love doing; they want to make things better and easier to understand, not just for aesthetic purposes.